The stage is set for a major change in the health food market. The market is rapidly changing from being characterised by a “cure” illness strategy, to one of effective products to gain wellness. The signs of these immense changes have been with us for a while. There is a very strong need for answers to the escalating cancer rates, and the many other illnesses. People are sick of being sick and have lost faith in answers coming from drugs. It is now abundantly clear to all, that true answers are found in nature.

The massive increase in and consumer awareness of health and well-being has been dubbed the “wellness revolution”. The way we think about health is radically changing. People are focusing a lot more on general wellbeing and maintaining their health in order to prevent sickness and ill health, as opposed to waiting to getting sick and then trying to cure it.

The need within society for nutritional improvement has never been greater, disease rates are higher, people are more obese and new illnesses are emerging. People are seeking a natural way to remove ill health form their lives and live a longer, healthier life. Morlife has a strong foresight into this upcoming change and continuing to educate others. Morlife is passionate about being actively involved in this “Wellness Revolution” and will lead in this change through developing the best functional foods.

There is still some requirement to bring about this massive change in our society.  The nutrition products will no longer be only for the wealthy as they will be affordable to all creating a larger consumer base. The nutritional solutions will be more simple and easy to adopt. Consumers must feel the products work, that the knowledge makes sense, and it’s based on firm research and gives them the confidence of wellness.